After years of volume-at-all-costs distribution, carriers have fundamentally changed how they evaluate agencies. Accretion rates, CTM rates, and retention are the new currency.  

That shift changes how agency leaders should recruit. It's no longer enough to add agents. The agents you bring on impact your agency's quality metrics and, by extension, your carrier relationships and your long-term book.

Nobody has been closer to that conversation than Elin Smith, with her years leading field sales at Spark. We’re thrilled to announce Elin as our new Director of Agency Recruiting, who will ensure our partners attract high-performing agents for long-term growth.

New support for Spark partners

Elin will work directly with you to:

• Create growth and recruiting strategies tailored to your agency’s goals, markets, and strengths. 
• Design effective recruiting, onboarding, and retention programs that maximize speed to first enrollment and maintain a strong bench. 
• Roll outfield-tested tools and templates that you and your sub-agencies can put to work immediately. 

With over a decade of experience in the industry, Elin has seen recruiting from every angle. She spent years as a frontline agent and built broker networks for both carriers and providers. At Spark, she works closely with all of our top partners and serves as a Community Advisor in the Independent Medicare Network. 

The Medicare market rewards agencies that build the right way. From technology to compliance and recruiting, Spark provides deep expertise and services for every part of your agency's operations. Learn more at sparkadvisors.com/services.