As an agent, your most powerful marketing tool isn’t an ad on social media — it’s you. The way you show up in your community makes a difference when building trust, getting referrals, and growing your book of business.

In our recent Spark webinar, we explored grassroots marketing strategies that work, especially for Medicare agents. Whether you’re just getting started or looking to deepen your impact in your area, these tips will help you connect with the people who need you most.

Didn’t catch the webinar? No worries — we’ve got you covered. Watch the full recording here or check out the highlights below.

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What is grassroots marketing?

Think of grassroots marketing as community-first marketing. It’s about showing up, building relationships, and offering value before someone becomes a client.

This includes:

• Hosting or attending local events
• Giving educational presentations at churches, libraries, or senior centers
• Partnering with community organizations like food banks or housing programs
• Dropping off flyers at barbershops, pharmacies, or laundromats

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It’s not about pitching a plan — it’s about making yourself known and trusted.

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Why it works

Medicare is confusing, and people want to work with someone they can trust. When you become a familiar face in your community, you’re no longer just another agent — you’re their agent.

Referrals follow trust. Clients who know you’re invested in their well-being are more likely to recommend you to friends and family.

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Actionable steps for agents

Want to start or strengthen your grassroots marketing? Here are some steps you can take right now:

• Identify your spots: Where do beneficiaries spend time? Churches, libraries, small businesses, community events — all great places to show up.
• Show up regularly: Don’t be a one-time visitor. Consistency builds familiarity, and familiarity builds trust.
• Educate, don’t sell:  Offer value first. Host Medicare 101s, answer questions, bring helpful printouts.
• Build partnerships: Connect with social workers, nonprofits organizations, or local healthcare providers who serve seniors. They can become powerful referral sources.
• Use Spark tools: Spark provides bilingual materials, customizable flyers, and community outreach support to make grassroots marketing easier.

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Grassroots marketing isn’t just good for business — it’s good for the community. You get to empower people with the knowledge and support they need to make confident healthcare choices. And in return, you grow your visibility and credibility as a trusted local expert.

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Want to take your marketing to the next level?

Spark agents have access to toolkits, co-branded flyers, and outreach templates to help you make the most of every community interaction.

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Follow us on Linkedin, Facebook, and Instagram to learn about upcoming webinars and training sessions.

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