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Hosting your first Medicare 101 seminar or looking to tighten up your messaging? Here are five takeaways to keep in mind from our recent “How to Present a M101 Educational Seminar” training session:
Start Strong by Setting Expectations
From the moment people walk in, your goal is to create a welcoming, trustworthy environment. This means being ready early, greeting attendees, and offering light refreshments.
Once you begin, clearly state the purpose of the event:
“This is going to be an educational seminar only. I’m not able to get into any plan-specific details.”
This doesn't just ensure compliance — it builds credibility.
Simplify Medicare with the ABCs (and D)
When covering the basics, avoid assumptions. Most people are confused about Medicare’s structure, so take time to clearly explain Parts A, B, C, and D.
“Really spend some time here making sure you understand the differences yourself — and then relay that information to your audience.”
Break it down:
- Part A = hospital insurance
- Part B = medical insurance
- Part C = Medicare Advantage
- Part D = prescription drug coverage
Take your time explaining this section — simplify where you can, and explain that you are here to help them make these decisions with confidence.
Costs Matter — Cover the Numbers Clearly
Attendees want to know what Medicare actually costs. Use real 2025 numbers to build credibility, and address common questions:
- Part A: $0/month for most people, up to $518/month otherwise
- Part B: $185/month standard premium + $257 annual deductible
- Co-insurance: After deductibles, Part B covers 80%, you cover 20%
Also mention Income-Related Monthly Adjustment Amount (IRMAA) if you’re likely to have high-income attendees:
“If they are a higher earner, they could be potentially paying a little bit more for that Part B premium.”
Even if it won’t apply to most of your audience, it’s smart to flag it up front — especially if you’re hosting events in higher-income communities.
What Original Medicare Doesn’t Cover Is Key
This is where people really start to pay attention. Clearly outline what isn’t covered by Parts A and B:
- Prescription drugs
- Routine Dental, vision, hearing
- Long-term care
Help them connect the dots: “That’s why we look at coverage options beyond Original Medicare.”
Explain Coverage Paths Without Bias
Your job isn’t to sell — it’s to educate. Present both Medicare Supplement + Part D and Medicare Advantage options side by side, and frame them as paths:
“A Medicare supplement plan might work best for one person, while a Medicare Advantage plan might work best for someone else.”
Make sure to highlight:
- Monthly premium ranges
- Network flexibility
- Out-of-pocket expectations
- Additional benefits
End with a reminder: the best plan depends on their needs, not yours.
The bottom line: A well-run Medicare 101 educational event builds trust, clarifies confusion, and positions you as a resource — not just during AEP, but year-round.
Missed the live webinar? Watch the recording here.
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