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New tools to help agents work smarter this AEP
By 
Spark Marketing Team
September 16, 2025
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Over 1,000 agents from across the country joined our first-ever AEP kickoff event last week, tuning in to get a first look at new tools and learn how Spark is helping them work smarter this AEP.

Millions of beneficiaries will be shopping for new plans this season, and as our CEO James Jiang put it, “If you’re a forward-thinking, innovative, service-first broker, this AEP is made for you.”

Here are the new tools coming your way to make this AEP your best yet:

Plan Cheat Sheets (launching October 7th)

These quick-reference guides make it easier than ever to compare core benefits across counties, so you can move faster with your clients. Gone are the days of lugging a trunk full of binders with all the different carrier plans!

Enhanced Sources

Agents now have personalized, CMS-approved QR codes to use in their marketing. Your prospects can simply scan this QR code to access a Permission To Contact (PTC) form that flows into Needs Assessment and SOAs. “We're finding on average this is saving our agents up to eight hours a week simply by using these workflows.”

AI Assistant

Coming in October, Spark’s AI Assistant will automatically clean up your book, identify plan disruptions and exits, and flag priority contacts. It’s designed to give you actionable insights without the manual digging.

Spark is taking more off your plate, and the results are clear – as Caleb puts it: “We found that agents already leveraging these automated workflows are growing their enrollments 3x compared to the previous AEP.”

Watch the recap to see the demos, hear the Q&A, and get the full picture:

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