Guide to Medicare Leads: Part 2

We're back with Part 2 of our guide to Medicare leads! As we discussed last time, Medicare appointments unfortunately don't magically appear on your calendar. As any seasoned Medicare agent will tell you, finding prospects is the lifeblood of their business.

In Part 1, we reviewed Paid lead channels. In Part 2, we’re diving into Organic lead channels. 

While Paid leads might be the easiest, they are also the most costly. That's why we recommend the following Organic lead channels to help boost your sales funnel.

Referral Partnership Development

• Having a number of strong local referral partners (providers, P&C agents, financial planners, etc) can be one of the surest way to generate consistent business.
• We're always happy to apply marketing co-op dollars toward referral networking opportunities.
• Common investment categories include: lunch and learns, coffees, meals (we do have a one drink maximum policy on partnership meals - for our sake and for yours!), and jointly sponsored events.

In-Person & Web Events

• Our Agent Services team can help take most of the back-end administrative work off your plate in setting up Medicare 101 or formal sales events - an excellent way to build a face-to-face relationship with many people at once.
• We can also support more local efforts such as tables in front at retail stores or community gathering spots.

Local Advertising

• Outside of the competitive Facebook and Google digital advertising markets, we find local advertising opportunities to still be a rich channel for reaching the Medicare demographic.
• Share with your Sales Director local marketing ideas, and we can help you negotiate pricing, make ad creative, and co-op the campaign.

Your Clients

• Your lead strategy is made up of inbound and outbound opportunities. We recommend a combination of both. See below for more detail on the specific lead formats we support. You can find a list of vendors Spark has vetted here, but speak with us in advance of purchasing.